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VALUE PROPOSITION FOR
QUICK COACHES
| LEARNING COMPARISON |
Quick Coach |
Business Book |
Business
Tapes / CDs |
Business Seminar |
| Absorption time |
5-8 minutes |
4-6 hours+ |
5-8 hours+ |
4-12 hours+ |
| Attention span |
Short |
Long |
Long |
Long |
| Schedule flexibility |
High |
Low |
Low |
Low |
| Shelf life |
Long |
Long |
Long |
Short |
| Availability |
In-hand |
Find it |
Find it |
Periodic |
| NON-TIME FACTORS |
|
|
|
|
| Portability |
High |
Some |
Equipment |
None |
| Accessibility |
In-hand |
Drawer |
Equipment |
Event |
| On-demand |
Yes |
No |
No |
No |
| Actionable content |
99% |
LT 30% |
LT 40% |
LT 20% |
| Residual
impact |
Integral |
Some |
Some |
No |
| Coaching services |
Custom |
Custom |
Custom |
Custom |
| VALUE |
|
|
|
|
| Investment |
$30
- $500 |
$25 - $50 |
$75 - $200 |
$.5k - $1.5k |
Click to order
Quick Coaches in
multiple sets to achieve office / home / travel redundancy.
Then, you won't have to remember: "Don't leave your office without
them."
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