The Sales4Sure mission:  Innovate products that quickly transfer sales skills to entrepreneurs who lead small businesses, helping enable them to more rapidly win contracts and reach cash flow positive and beyond.

Innovation in developing the flagship Quick Coach products provides a compelling value proposition for officers of early-stage small businesses:  Save time and money by spending "minutes" rather than "hours" learning each basic sales skill.  Then, perpetually advantage your performance by using the products as an instant refresher for those sales skills. 

The business value proposition looks like this:

By offering the Quick Coach products, the Sales4Sure method simplifies communicating basic sales skills to entrepreneurs so as to increase the speed and mobility of this coaching and lower the price point for learning.

Now entrepreneurs / intra-preneurs can acquire the sales skills they've been postponing until their company achieves profitable revenue.  

Entrepreneurs report they often experience some discomfort when making a sales contact – either by phone or in person.  Product innovation has removed the obstacles that have likely blocked many entrepreneurs from learning more sales skills, to eliminate discomfort and ensure sales success. 

Quick Coach products are simpler, more convenient, less time consuming and more accessible than other choices. This is made possible because of four design decisions:

1.  Give solution a very-low, fixed price;

2.  Script the entrepreneur for what to say;

3.  Remind the entrepreneur what to do; and

4.  Deliver through a quick-reference media.