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ANNOUNCEMENT Negotiation Skills and Marketing Skills are Made Equal with Sales Skills NJ-based Company is Re-named to Better Reflect Expanded Mission Morristown, NJ (PR Web) April 21, 2009 – Business Training and Consulting Institute (BTCI) is the new name for SALES4SURE Solutions, as the 5-year old, NJ-based company expands its scope of services and products to include more of the offerings needed by small and medium-sized (SMB) corporations. The newly re-named company may be found on the web at: www.BTCinstitute.com and www.SKILLS4SURE.com. To enable this expansion of content, two new disciplines had been brought to market over the last 2-years but under the original SALES4SURE brand: (1) Negotiation Skills; and (2) Marketing Skills. Going forward, negotiation skills and marketing skills will be fully branded in their own right by having acquired unique branding. The new training solutions for acquiring Marketing Skills are now branded BUZZ4SURE and more information may be accessed at www.BUZZ4SURE.com. Similarly, professional Negotiation Skills are now branded PRO4SURE and may be found by visiting www.PRO4SURE.com. Company President, Linda Stillman, said that “the timing is right to more formally acknowledge our response to what the marketplace has been telling us. Beginning two years ago, client feedback from our training events was indicating the need to add these two logical and complimentary disciplines that would augment our original, laser-like focus on Sales Skills. We have been phasing in this content ever since. With the advent of a challenging world economy, our business has grown more rapidly and even more disciplines are now in demand. We thought that this next step was needed for a wider platform to support future growth.” Business Training and Consulting Institute is creator of the SKILLS4SURE brands of best practices delivered by products that convey affordable business skills training to quickly enable and continuously reinforce actionable practices. Perpetual Coach is the company's innovative delivery platform that rapidly mentors content about exactly what to ‘say’ and ‘do’ for more success. The Winner's Warm-up series is one of the most popular information products because it delivers coaching in just seconds. The Perpetual Coach collection “SALES4SURE: Secrets for Winning New Business” is the flagship product line. Learn more at www.BTCinstitute.com/FAQs.htm. SKILLS4SURE(tm), SALES4SURE(R), BUZZ4SURE(tm), PRO4SURE(tm), Perpetual Coach(tm), Winner's Warm-up(tm) and More Actionable Content in Less Time (tm) are registered trademarks and trademarks, respectively, of Business Training and Consulting Institute. Copyright © 2009, Business Training and Consulting Institute. All rights reserved. Click here to go to Business Training and Consulting Institute.
Entrepreneurs / intrapreneurs often lament how they should have said or done "that" ― but didn't think about it. Maybe a big opportunity was pushed away or lost all together. How much would they give to have remembered what to say or do? Is expensive business skills training or a personal coach the only path to more success? What if there was a product to help remind what to say and do to sell more? The SALES4SURE mission: Innovate products that quickly transfer sales skills to entrepreneurs / intrapreneurs who lead SMB companies, helping enable them to more rapidly win contracts and reach cash flow positive and beyond.
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